Our Story

We’re mad about fitness. So naturally, we created a brand for an entire nation of fitness buffs.

Here at Fit Nation, every single one of us had reached a point in our fitness journey where we had had it with mediocre workout equipment. We felt held back by low-quality designs that didn’t meet our pre- and post-workout needs.

We were sure there must be a better way to do this. So we took matters into our own hands.

We created a new and exciting way to develop innovative performance equipment that helps you push your own boundaries. Our goal is to make a true difference to people’s workout journeys every step of the way. 

Whether you’re looking to kick off your outdoor exercise regime with our sleeping bag designed by descendants of real Scandinavian Viking Warriors, or you want to speed up your muscle recovery with our performance-enhancing foam rollers: 

Fit Nation was created to help you train like a pro.

We are always innovating and improving our products’ practicality and reliability, so you can be sure to achieve your absolute best with fitness gear designed to enhance your performance for years to come. We are passionate about making sure our products are the very best they can be, so you can achieve your very best results.